Traditional branding processes take way too long and cost too much money. They also tend to focus on the past. I founded Comunicado because I knew there had to be a better way. After piloting my brand workshop, known as What's Your Story? -- the extraordinary, positive response compelled me to take it to market.
Since 2003, our workshop has been delivered for organizations, large and small including Ernst & Young, McKinsey & Co., KB Home, Cognizant, Atos, Futurethink and several startups.
I began my career as an advertising copywriter, so in a way, I've come full circle. Over the years, I've sold for Hewlett-Packard, run a service line for a major consulting firm, and advised marketing executives as a Gartner analyst. Most recently I ran thought leadership for Razorfish (now part of Publicis Groupe). During my spare time, I'm a playwright. My play, The Birthday Lottery, a new play about the Vietnam draft had its world premiere in San Francisco in 2017 (and happily, sold out every night).
Call me anytime to ask questions or to just have a chat about how your story can rise above the noise. Storytelling has been an effective tool for persuading audiences since the dawn of humankind. While its fundamental principles haven't changed, the venues for sharing your story have exploded. Many clients, after completing a corporate brand and identity exercise with us came back for product branding.